article thumbnail

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. This leads to a more engaging and personalized experience that can increase customer engagement, interaction, and loyalty.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Segmentation ensures that recommendations fit customer needs. Cross-selling is all about relevancy.

article thumbnail

Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

CRMs hold historical and manual customer data with the end goal of enhancing customer experience but are ill-equipped to input data pools from multiple sources. Customer Data Platforms are designed to ingest all customer data across all forums. When are customers leaving? Where are they going next?