Differentiation Strategy (and the Sea of Sameness)
CXL
JUNE 2, 2020
The differentiation has to come from places other than features. The marketing classic Differentiate or Die offers ideas for eight types of differentiation (commentary provided by me): 1. Getting into the mind with a new idea or product or benefit is an enormous advantage: HubSpot and inbound marketing ; Coca-Cola, “the original.”.
135 
Let's personalize your content