Adobe Experience Cloud Blog

MARCH 5, 2018

I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Let’s step back for a minute and consider that linear buyer journeys rarely take place. Average Touches per Stage Level Conversion. Evaluating Buyer Journey Velocity.

Marketing Mix 134

Marketing Mix Marketing Marketers Thought Leadership 134

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Dig deeper: How brands should react to market slowdowns Self-correction? Calculate any ROI metrics.

Communications 92

Communications Customer Acquisition Finance Analytics 92

Use Insider

FEBRUARY 16, 2022

Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. CRMs hold historical and manual customer data with the end goal of enhancing customer experience but are ill-equipped to input data pools from multiple sources.

Customer 52

Customer CRM eCommerce Customer loyalty 52

CXL

JUNE 2, 2020

The differentiation has to come from places other than features. The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience. They called the whole game something else—”conversational marketing.”. “We

Price 135

Price Manufacturing Email Marketing Branding 135

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. So we have one on the acquisition path. So, at Unbounce we run two email service providers.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. So we have one on the acquisition path. So, at Unbounce we run two email service providers.

Transform 52

Transform Marketing Marketers CRM 52