Conversational Marketing Customer Acquisition Marketing Automation Platform Marketing Strategy 
Adobe Experience Cloud Blog
JANUARY 20, 2017
Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. Here are five ways to overcome ABM challenges and kickstart your program: 1.
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This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).” Reduced customer acquisition costs Personalization helps reduce customer acquisition costs by targeting specific customer segments with customized content and offers.
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