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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Contextual Marketing. Conversational Marketing. Digital Marketing. Global Marketing.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute. ” – Hubspot.