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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Thought Leadership 89
Thought Leadership Whitepaper eBook User-Generated 89
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How to Read the Complex Digital Landscape to Better Track Your Audience Journey

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

It is also possible to stagger more expensive forms of communication, such as direct mail, so that they are only used when forward progress through the journey has slowed. Often times, marketing is having a massive impact on the perception and forward progress of brand consideration.

Direct Mail 134
Direct Mail Communications Customer Journey Thought Leadership 134
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