article thumbnail

7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot Marketing

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Conversational Marketing | HubSpot. Our audience is ultimately used to these mediums.

article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Conversational Marketing. Email Marketing. Voice Marketing.

article thumbnail

Prioritizing Your Inbound Marketing Strategies for 2022

Lynton Web

Before you start any new content marketing endeavors, do a content audit of what you already have in motion to see what’s working for or against you. Once you find the results, create and share educational, quality content about your products, services, and your company to your prospects and customers.

article thumbnail

32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Content upgrades are additional resources, such as an ebook, within a blog post. There is a range of conversational commerce tools to consider.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.