Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs enable organizations to engage with customers.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Digestible client success stories (white papers and case studies).

Whitepaper 105

Whitepaper B2C Marketing Marketers 105

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 122

Whitepaper User-Generated B2C Marketing 122