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AI in marketing: Examples to help your team today

Martech

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Start your prompt with something like “You are a copywriter for a B2B marketing team…” so the bot understands its role in your process.

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How & When to Use Generative AI [+Tools to Consider]

Hubspot Marketing

New technology opens the door to new and unknown threats from bad actors. Further, AI can help pull data from your CRM to ensure personalized messaging. This AI bot uses chat-based commands to interact with your CRM data, so you know the full history of any client you contact. Cybersecurity. Product demonstrations.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

.); analysis: after collecting data, it’s essential to develop ways to organize it and make it useful for marketing, often requiring the use of specialized tools and platforms, such as a CRM ; application: finally, it’s time to use the knowledge acquired in such strategies. Landing pages.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. How can investing in new technology empower your content marketing strategy even more? New technology. Develop more accurate buyer segments.