Unbounce

MAY 4, 2023

Google and Microsoft are locked in an ( increasingly public ) arms race to deploy this new technology, which could totally transform how people find and engage with content online. Of course, this “generic AI” versus “specialized AI” divide doesn’t only exist in AI copywriting tools. How you train it also matters dramatically.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Martech

APRIL 28, 2023

It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Making the most of generative AI in your B2B marketing efforts As the digital marketing landscape changes, B2B marketers must use cutting-edge technologies to stay ahead of the curve.

Whitepaper 131

Whitepaper Transform User-Generated Marketing 131

Rock Content

DECEMBER 11, 2020

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. Its focus is to help business leaders and marketers learn: how they can understand search engines’ algorithms; how they can discover new tactics; and how to use new technology such as machine learning for SEO.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Buffer Marketing

JUNE 29, 2023

Maximize the benefits of AI by using it with a clear vision and intention Stew acknowledges the hesitation towards AI , explaining that, like any new technology, AI integration is still in its nascent stage. Understanding the basics of copywriting forms the second pillar.

User-Generated 115

User-Generated Copywriting Energy Communications 115

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Copywriting Blunders: Do You Make these 10 Common Mistakes? " That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Content Marketing Institute

OCTOBER 12, 2017

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? In many cases, the changes companies need to make don’t even require new technology.

New Markets 87

New Markets New Technology Marketing Marketers 87

Hubspot Marketing

MAY 16, 2023

New technology opens the door to new and unknown threats from bad actors. Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Results should be reviewed to see whether the information is accurate and what source was used to create the content.

Price 101

Price User-Generated CRM Copywriting 101

Unbounce

MARCH 30, 2023

For example, we’ve got an AI copywriting tool to help users write engaging content for landing pages, emails, and ads. Plan how you’ll implement new tech Implementing any new technology into a team’s marketing processes can take lotsa time and effort. Spin up some content, keep what you like, and bin the rest.

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Pam Didner

SEPTEMBER 16, 2020

In the tech industry partner marketing is a key channel for driving demand for new technologies. In many cases, it can be complicated in terms of jointly determining the creative decisions, copywriting that benefits both brands, and even logo arrangements.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SiriusDecisions Summit. May 3 -6, Austin, TX. June 22 – 26, London UK.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. ChatGPT can do much more than just blogging and copywriting. The ChatGPT struggle. I am a person who explores the edges. It will change everything in social media and content creation.

Transform 145

Transform Marketing Marketers Copywriting 145

Unbounce

JUNE 5, 2023

AI copywriting. How to embrace this new technology in your marketing In addition to exploring the many benefits and challenges of AI in marketing, Unprompted will also offer a supportive community of fellow marketers who are facing the AI revolution head-on. I’m getting sick of these things.” Hey, we hear ya. AI social media.

Transform 114

Transform Marketing Marketers Copywriting 114

Duct Tape Marketing

MARCH 13, 2024

There's new platforms, new technologies, how do you help? And then we hear about, oh, you can go hire a cheap $3 an hour copywriter and just expect to be able to write copy and it can work. John (03:05): I guess this is the point where I should say that marketing is everything. That's how I view it. And so we don't know.

Copywriting 77

Copywriting Place Management Communications 77

Marketing Insider Group

JUNE 23, 2020

When you approach copywriting, website design, and conversion optimization from a mobile-first perspective, the desktop version of your website will naturally improve too. If you haven’t already, now is the time to start focusing on responsive, mobile-first designs that scale appropriately for each device they’re viewed on.

Copywriting 144

Copywriting eBook SEO New Technology 144

Pam Didner

APRIL 16, 2021

Education and show-and-tell of new technology and products (e.g. Well, if you want to be efficient and understand digital marketing, you need to go beyond just creative, email, campaigns and copywriting. Protocol and process changes to keep customer safe. Covid Vaccine?). Understand your processes! In summary….

Marketing 96

Marketing Marketers Communications Manufacturing 96

Unbounce

JUNE 6, 2023

Um, speaking on behalf of someone who runs a, a bit of an in-house creative agency here at Unbounce, always looking for opportunities to adopt some of these new technologies and tools to augment our processes, get better results at the end of it as well. And I think AI-based tools are no different to that. Within seconds.

Marketing 126

Marketing Marketers Entertainment Transform 126

Rock Content

AUGUST 25, 2020

These unique pages are highly optimized and filled with copywriting techniques. As we highlighted throughout this article, consumer behavior is always changing and requiring companies to adapt to new technologies and new forms of consumption. Landing pages. Landing pages are almost an icon of Digital Marketing.

Transform 74

Transform User-Generated Whitepaper Law 74

Unbounce

JULY 12, 2023

She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. I was chatting with one of our designers the other day. There’s so many agencies out there.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Martech

JUNE 13, 2022

It would be cynical to say that new technology merely empowers one to do the same old thing in a new way. The challenge is on the marketer to figure out how to find a way to use new technology that plays to future strengths. People struggle with new technology and the change it brings. Take video.

New Technology 104

New Technology Copywriting Communications Price 104

Marketing Insider Group

JULY 1, 2020

How can investing in new technology empower your content marketing strategy even more? They have to be better at content creation than your copywriters, illustrators, and video producers in order to know how to improve what your creators are making. New technology. What content marketing tools are you using now?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Orbit Media Studios

JUNE 15, 2022

Search engine algorithms change, user expectations change, new competitors pop up, existing competitors make updates, and new technologies are released. Copywriting. The internet and internet users are constantly evolving. Your website also needs to constantly evolve and adapt to maintain its relevance and performance.

SEO 108

SEO Analytics Whitepaper Copywriting 108

Chief Martec

FEBRUARY 14, 2023

My parents had run a small ad agency, with my dad as an exacting copywriter. A copywriter weaves words, but a coder can weave worlds. I wrote in 2018 that seeing through this pattern gives you opportunities to “beat the market” in how and when you leverage new technology. Of course, this was total baloney.

Law 96

Law Copywriting Shipping Management 96

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 47

Copywriting Millennials Inbound Marketing B2C 47