How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. It’s, ‘Okay, how are we going to personalise the product on the webpage? ” AI copywriting: An overview. How are we going to create some piece of content?
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