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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Don’t reserve personalization for existing customers and those you have data on.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Despite repeated proclamations about the demise of email, it continues to serve as the foundation for customer acquisition, communications, and support. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. Customer journey (intermediate). It unbundles fares to offer the lesser-priced tickets.