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Exposure Ninja
AUGUST 11, 2023
Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal.
CXL
JUNE 2, 2022
Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.
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Exposure Ninja
OCTOBER 16, 2023
If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!
Neil Patel
AUGUST 16, 2021
With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. In inbound lead generation, this is most likely to happen by someone filling out a form and giving you their contact details. Hear this: you’re not alone.
Duct Tape Marketing
AUGUST 13, 2015
How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Add more content.
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