Sprout Social

FEBRUARY 17, 2022

Direct mail. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Martech

MARCH 2, 2023

Both are essential for marketing success, another lesson we learned during the COVID disruptions. As a marketer, you have to have genuine empathy and authenticity. Dig deeper: Does ChatGPT pose an existential threat to marketers? The best marketers have these qualities and know how to act on them. But you can learn that.

Direct Mail 104

Direct Mail Copywriting Retail Communications 104

Duct Tape Marketing

JULY 14, 2020

How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing presence. With all these other marketing channels in the mix, it’s best to plan everything around your website and to work out from there.

Direct Mail 101

Direct Mail Copywriting Marketing Marketers 101

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

AWeber

DECEMBER 5, 2022

That beats out sales from social and direct mail, making email your most effective sales tool. Communicate like a human and a friend, not an automated marketing robot. Some email copywriters imagine their ideal reader sitting across from them as they write. Avoid marketing jargon. Wait, really?

Customer 94

Customer Shipping Direct Mail Copywriting 94

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Direct Mail 71

Direct Mail Copywriting Place Law 71

Duct Tape Marketing

AUGUST 10, 2017

How to Write a Small Advertisement written by Guest Post read more at Duct Tape Marketing. There’s simply no room in a small ad for extravagant copywriting. Andy Duchow writes damn good direct mail (and ad) copy for small and mid-size businesses. This is the ‘why’ of your ad. Why are you running it?

Advertising 62

Advertising Advertisers Direct Mail Copywriting 62

Litmus

SEPTEMBER 28, 2021

Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts—including Kristin Bond. How did you end up in email marketing? Kristin Bond. Co-founder, Women of Email.

Copywriting 16

Copywriting Direct Mail Email Marketing Analytics 16

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. But guess what?

Millennials 137

Millennials User-Generated Education Advertising 137

Markinblog

OCTOBER 15, 2021

The model was originally used to help explain how ads and marketing communications become engaging to prospects and how customers discern between brands to make an ultimate buying decision. It is a marketing model that traces a customer’s journey from the initial contact to when they finally make a purchase. Content marketing.

Advertising 52

Advertising Advertisers Customer Journey Direct Mail 52

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Add more content.

SEO 72

SEO Affiliate Marketing Direct Mail Energy 72

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Send Attention-Grabbing Direct Mail. Let’s get cooking. Create an Interactive Tool.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. Social media marketing is crucial: Nearly one in every two people on the planet has a social media account—and that figure is growing. But remember, your social media budget should be one piece of a larger marketing pie.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Neil Patel

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Then they drive traffic to the landing page through press releases, email marketing, and SEO optimization. For example, Copyblogger targets the keyword “SEO copywriting” on one of their landing pages. A good example of these practices is Marketing Land.

SEO 145

SEO User-Generated Health Analytics 145