CRM Customer Acquisition Market Segmentation Marketing Automation Platform 
Use Insider
DECEMBER 16, 2023
Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel. Customer relationship management systems (CRMs), like Salesforce, HubSpot CRM, or Microsoft Dynamics CRM. Likelihood to purchase.
Use Insider
NOVEMBER 8, 2023
Survey answers, CRM IDs, and much more. This unified data is the foundation for successful personalized marketing campaigns, as it ensures you’re not missing valuable information. For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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