Martech

MARCH 10, 2022

Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin. However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., How are you tiering targets?

Inbound Marketing 104

Inbound Marketing Marketing Marketers Direct Mail 104

Unbounce

OCTOBER 24, 2023

Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. In fact, considering the average person spends 2.5

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. In fact, considering the average person spends 2.5

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

JULY 21, 2022

What customers think and feel about your brand should be the same wherever they interact with you. Get into the mind of your customer. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you?

Customer 99

Customer Customer Journey Non-Profit Marketing 99