Sprout Social

JULY 14, 2023

Aligned personas help both departments understand target audiences’ challenges, goals and objections at every stage of the customer journey. Source: Super Office Improved customer experience Today, 56% of consumers will become repeat buyers if they enjoy personalized experiences. This is why alignment seems challenging.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 102

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 102

Use Insider

NOVEMBER 8, 2023

The challenges preventing brands from implementing personalization at scale Despite the benefits, many marketing teams still struggle to implement personalization successfully. This is often due to three key roadblocks: Data silos. Personalization is possible only when you have reliable data about the entire customer journey.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Marketing Insider Group

JULY 1, 2020

Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. Improve personalization – which I truly believe is the foundation of a better customer experience. A lot of marketers struggle with ROI tracking.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145