Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” Activate your customers’ journeys.

Management 89

Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

AUGUST 24, 2016

However, you’ll still need to create personas to identify the best products or services to cross-sell or upsell that are most relevant to each customer’s unique interests. Develop a Customer Journey. Map Products and Solutions to Segments. Finally, it’s time to determine your marketing tactics.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Exposure Ninja

AUGUST 9, 2023

For example, increasing sales revenue by 20% in the target market segment identified by the business expansion plan is better than trying to target a new audience that’s less relevant to the business plan. Salesforce positions itself as the customer-first CRM platform.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98