CRM Customer loyalty Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.
Adobe Experience Cloud Blog
JUNE 11, 2014
There is so much data available to marketers today. Build Deep, Enduring Relationships with Customers Over Time. Let’s face it, it is frequently more cost effective and easier to keep and grow an existing customer than it is to constantly acquire new customers. Why not give your VIP customers an enhanced experience?
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