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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

Dynamic content automated emails pull the latest data from a company’s CRM, product feeds, customer demographics and more to automatically generate email message variations from a single HTML tag, transforming how marketers create 1-to-1, individualized subscriber experiences. Content automation challenges. Learn more.

CRM 106
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). Personalized Marketing Automation Customers.ai

CRM 107
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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Converting into customers. You can publish high-quality content much more frequently if you transform it into multiple formats. Converting into leads.

Gen Z 145
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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. You can publish high-quality content much more frequently if you transform it into multiple formats. It’s easier to optimize when you know what you’re looking for.