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Here’s Why CRM For Digital Marketing Helps Boost ROI

Digital Marketer

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Why Use a CRM?

CRM 79
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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself. Live agents can step in when needed.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. You can use tools like Google Analytics, CRM systems, and ClickUp dashboards to track marketing KPIs effectively.

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How to Calculate Your Customer Acquisition Cost

Rock Content

While the Customer Acquisition Cost is a powerful key performance indicator for business, it isn’t hard to calculate. First, let’s look at its formula: CAC = Total Cost of Marketing Expenses / # of customers acquired. Use a CRM system. It is probably time to invest in a CRM system.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

Dynamic content automated emails pull the latest data from a company’s CRM, product feeds, customer demographics and more to automatically generate email message variations from a single HTML tag, transforming how marketers create 1-to-1, individualized subscriber experiences. Content automation challenges. Learn more.

CRM 106
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). Personalized Marketing Automation Customers.ai

CRM 107
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Why Social Messaging is the Key to an Unbeatable CSAT Score

Hootsuite

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. If they’re happy, do more of what’s making them feel that way.