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Why Both Data & Relationships are Essential to Personalized Marketing

Adobe Experience Cloud Blog

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. The desired result of running these campaigns?

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. The result? How Customers.ai

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