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How to Do Market Research: A Guide and Template

Hubspot Marketing

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 107
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. Combining all of these approaches, we arrive at four basic types of customization. Market segmentation.