CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take sales CRM Pipedrive. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

MAY 26, 2020

This might be data from your CRM, email service provider, website, or social media analytics. Typically when people think of content, they think blog posts, but there’s so much more to it than that: Podcasts, explainer videos, webinars, infographics, and ebooks—there’s a wide variety of ways to reach your audience.

Non-Profit 95

Non-Profit Millennials Thought Leadership User-Generated 95

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Guest Post Thought Leadership Content in the Right Places for Growth. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thought leadership. Social Insider 5.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109