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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start.

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From pixels to profits: How to sell digital products online

Unbounce

Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere. You can tap into markets you never dreamed of, reaching those who need what you’ve got, no matter where they are.

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