Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

New Markets 107

New Markets Finance Customer CMO 107

Sprout Social

MAY 3, 2023

Are you trying to expand into new markets? Are you launching a new product? Once you define what is important, you can attach all of your marketing efforts (and budget requests) to those broader goals. What are you trying to accomplish? Are you going to acquire a company?

CMO 91

CMO Communications Finance B2C 91

Scoop.it!

MARCH 10, 2022

Marketing automation for small businesses can be of great help with tedious tasks like updating prices or product descriptions and making sure new leads are to your CRM system for follow up. Here, we will discuss how automation is changing content marketing forever! So let’s first discuss how content automation works?

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Adobe Experience Cloud Blog

MAY 12, 2011

That’s when new technologies such as data-mining and sales force automation (soon to be called CRM), started to make their presence felt in business. The “left brainers” saw the fast growing opportunity and jumped into the business to manage the new demand gen programs. A critical new marketing role was born.

CRM 104

CRM Manufacturing Analytics Finance 104

Litmus

DECEMBER 18, 2023

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.

Email Marketing 105

Email Marketing Transform Health Marketing 105

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. It looks like using proactive social listening to find themes and ideas for your marketing campaigns.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Unbounce

MARCH 12, 2024

Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere. You can tap into markets you never dreamed of, reaching those who need what you’ve got, no matter where they are.

Product 59

Product eCommerce eBook Shipping 59