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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop helps marketers with lead generation in a few ways: Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.

CRM 111
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Multilingual Content Marketing: 10 Tips for Global Success

Rock Content

This can take many forms, including: Translating website and blog content for global visitors. SEO optimization of your website content for local searches. Appleā€™s success in the global market stems from consistent customer experience. They might be missing out on the vast potential of the non-English speaking market.

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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. A full one-third of consumers prefer to learn about products by searching the internet , so to improve your customers' understanding of your products or services, you'll want to start with a strong SEO strategy.

Gen Z 96
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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brandā€™s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

You also need to identify the content marketing landscape of your competitors. Use SEO tools to understand your competitorsā€™ domain authority, types of keywords they tend to use, types of content they create, and content ranking. Analyze internal feedback and external research and compile a list of requests and prioritize them.

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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

Data analysts and marketers sifted through mountains of data from different platforms for a couple of insights. ChatSpot, for example, integrates with our CRM to generate instant progress reports. The all-in-one SEO tool, Mozā€™s Domain Authority (DA) checker, is one of the best (if not the best) tools. Why is this important?

Branding 116
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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

When it comes to providing ROI, there's a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. That way, you can directly see how many leads and customers are generated through your marketing activities. Ebook: The Marketer's Guide to Mobile.