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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

Marketing threats are a constant disruption to your best marketing plans. These days technology and laws can change overnight and force you to go back to the drawing board. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan.

Marketing 108
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

By delivering more relevant and timely messages, contact-based marketing can lead to higher conversion rates. Example: An online education platform can send targeted course recommendations based on a user’s browsing history and past course enrollments, leading to a higher likelihood of course purchases.

CRM 107
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. Market segmentation. How to measure your results?

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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

It’s CRM tailored for influencer outreach. Dig deeper: It’s time to prioritize customer experience in B2B Best practices for B2B influencer marketing campaigns Here’s your go-to checklist to ensure your influencer campaign hits the bullseye. Ensure adherence to all tech standards and advertising laws.