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Best CDP for eCommerce: How it works, benefits, and examples

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DECEMBER 16, 2023

Online shoppers often use a plethora of channels during their lifecycle with your brand — from your website and mobile app to email, SMS, WhatsApp, and more. Predictive marketing. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Customer journey analytics. Likelihood to purchase.

eCommerce 52
eCommerce Customer Journey User-Generated Shoppers 52
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Personalized marketing: What it is, benefits & real-life examples

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NOVEMBER 8, 2023

Survey answers, CRM IDs, and much more. This unified data is the foundation for successful personalized marketing campaigns, as it ensures you’re not missing valuable information. For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2

Personalized Marketing 52
Personalized Marketing Customer Journey User-Generated Marketing 52
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