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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

Whitepapers. It has the feature to draw and insert different types of diagrams into documents, which can be translated into a content map to align your marketing mix with your goals. HubSpot CRM. HubSpot’s CRM is the one tool you need to compile all of your data from current and prospective customers.

Price 144
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Unprompted: 7 specialized AI tools you need to try

Unbounce

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. And then of course we use Salesforce for our CRM and our sales motion. And don’t forget, we have not built our SEO over the last 13 years around AI marketing.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

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Why Your Content Plan Must Include Interactive Content

Adobe Experience Cloud Blog

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.