CRM New Markets Product Marketing Thought Leadership 
Adobe Experience Cloud Blog
APRIL 21, 2014
If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.
Adobe Experience Cloud Blog
APRIL 17, 2014
Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Under the new paradigm, you’ll need a leader devoted exclusively to your marketing automation efforts.
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