Adobe Experience Cloud Blog

JUNE 29, 2017

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.”

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Sprout Social

DECEMBER 6, 2023

Working with these individuals creates a unique opportunity to extend your brand’s reach into new and untapped audiences. This is particularly powerful for B2B brands that craft thought leadership content. The first step is to understand how your B2B influencer marketing strategy supports your business plan.

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Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.

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Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Check out our report, Developing a Business Case for Marketing Automation. Marketing Automation'

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

JANUARY 2, 2013

It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. To help customers, you can’t write about your products. This is the new marketing: it’s more about educating than broadcasting. Step in your customer’s shoes. Go multi-format.

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Marketing Strategy Whitepaper Content Marketing Marketing 94

Adobe Experience Cloud Blog

MARCH 9, 2015

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Get on their radar far in advance of the event, because their part often takes time—especially if you are breaking into a new market. Event Marketing b2b B2C'

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