The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.
Martech
FEBRUARY 3, 2022
Identify and prioritize your software requirements and the key capabilities you’ll need from the new system. Do your sales reps need real-time access to marketing data? Then native CRM integration is a must-have. Then social marketing management and integration will be important. Snapshot: Marketing automation.
Econsultancy
DECEMBER 16, 2021
New customers, new competition and new technology abound, with pandemic uncertainty still front of mind. Key for retailers will be navigating supply chain issues, and weathering the impact of any new Covid restrictions by forging strong customer relationships across digital channels.
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