Martech

MAY 25, 2022

It even connects to your CRM and your analytics dashboard. Imagine a scenario where your initial goal was to capture leads via chat online. You’re happy because you implemented a conversational chat platform that accomplishes the initial task perfectly.

Whitepaper 104

Whitepaper Email Marketing CRM Customer 104

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. And then of course we use Salesforce for our CRM and our sales motion. 00:30:54] Pete Housley: Banafshe, thank you for your SEO savvy as a performance marketer.

Copywriting 93

Copywriting SEO Price User-Generated 93

Martech

FEBRUARY 3, 2023

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Market Research 77

Market Research Whitepaper CRM Marketing 77

Marketing Insider Group

AUGUST 30, 2019

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey. Being Top-Heavy.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

MARCH 22, 2022

Transactions usually happen offline in B2B marketing. Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc.

Email Marketing 119

Email Marketing Law B2C Marketing 119

Marketing Insider Group

AUGUST 30, 2019

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey. Being Top-Heavy.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8