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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework.

Customer 117
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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? you’d be remiss to skip it as part of your marketing plan.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? you’d be remiss to skip it as part of your marketing plan.