Customer Acquisition Direct Mail Inbound Marketing Product Marketing 
CXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). They then built and implemented their account-based multi-touch marketing campaign around those targets. Account-based marketing is a methodology, not a tactic.
Exposure Ninja
OCTOBER 16, 2023
This is when you interrupt a consumer by putting your product, service or business in front of them. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.
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