Remove Customer Acquisition Remove Direct Mail Remove Inbound Marketing Remove Whitepaper
article thumbnail

What Is Demand Generation? [FAQs]

Hubspot Marketing

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

article thumbnail

Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

article thumbnail

Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.