Customer Acquisition Direct Mail Manufacturing Transform 
CXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.
Martech
APRIL 15, 2022
Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers. It enables B2B vendors to provide remote assistance to their clients, create immersive training programs, and get involved in the production process right from the manufacturing stage.
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