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Customer targeting: What it is, how it works, examples, and more

Use Insider

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Outbound marketing is a very expensive endeavor.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

A buyer persona is a detailed profile of an ideal customer that helps you better understand and relate to your target audience. It includes your customers’ demographics, behavior patterns, motivations, and goals. Use Semrush’s free Buyer Persona tool to create personas for your target market.

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