Customer Acquisition Direct Marketing Energy Price 
DIY Marketers
JANUARY 5, 2023
Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. That doesn’t mean you won’t do the others, it means that you’re going to invest most of your energy in ONE.
Econsultancy
DECEMBER 13, 2021
Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. JC Decaux revenue down 63% in Q2 2020.
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