Customer Acquisition, Direct Marketing and Shoppers

Why zero party data is key in a cookieless future

Econsultancy

JANUARY 21, 2022

The company asks shoppers to fill out a survey where they can share information that will allow ThirdLove to recommend the best-fitting bra. For example, depending on how the customer has answered earlier questions, they may be asked if they have lost or gained weight.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

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Marketing Pro Pulse

Why zero party data is key in a cookieless future

Stats roundup: the impact of Covid-19 on marketing & advertising

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