Customer Acquisition Direct Marketing Shoppers 
Econsultancy
JANUARY 21, 2022
The company asks shoppers to fill out a survey where they can share information that will allow ThirdLove to recommend the best-fitting bra. For example, depending on how the customer has answered earlier questions, they may be asked if they have lost or gained weight.
Econsultancy
DECEMBER 13, 2021
As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.
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