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Best CDP for eCommerce: How it works, benefits, and examples

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What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

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Personalized marketing: What it is, benefits & real-life examples

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Plus, our platform automates the entire data collection process , so these profiles get continuously updated as customers interact with your brand on various channels and platforms. For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2