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MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

APRIL 12, 2019

While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. Autopilot is one of the most visually appealing marketing automation solutions on the market. Ecommerce tools.

CRM 141

CRM Transform Marketing Automation Platform eCommerce 141

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DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

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NOVEMBER 8, 2023

For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories. That’s why, in this section, we’ll take a different approach and look at five personalized marketing examples from our own clients. This resulted in a 12% increase in CTR. Social proof.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

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MARCH 4, 2023

These features help you design a personalized experience for each customer across every touchpoint — from your website or mobile app through messaging channels like SMS and WhatsApp. 1 Insider Insider brings together all your customer data and makes it easy to activate that data across your website, mobile app, and messaging channels.

Customer 52

Customer Transform Customer Journey User-Generated 52

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MAY 18, 2020

Transactional Data: a customer’s purchases, return actions, information gathered from payment systems like POS, and transactional activities on eCommerce sites. This data is vital to calculate principal metrics like customer lifetime value (CLV) and return on investment (ROI). DMP (Data Management Platform). CDP vs. DMP.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52