SocialPilot
JANUARY 21, 2024
So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. The study’s findings underscore the importance of active engagement and customer-centric strategies in social media marketing.
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.
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Marketing Insider Group
MAY 24, 2012
Sometimes this means education or even entertaining. It builds stronger brands up and down the marketing funnel and well beyond the sale. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention.
CXL
MAY 27, 2022
Or, as growth marketer Ramli John says in his CXL demand generation course : “If you want to sell efficiently at a high velocity, turning people—by educating, by empowering, by entertaining—into superheroes is the way to do it.”. Their focus is on a marketing strategy that supports overall sales efforts.
Content Marketing Institute
NOVEMBER 9, 2018
Too many marketers make the pivot into content designed purely to entertain for the sole purpose of holding attention longer. If you can prove content marketing is impacting the bottom line, you’ll have no problem getting more budget for future efforts. New customers are another critical measurement.
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