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Behavioral segmentation: How it works, types, and examples

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This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on. Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation.

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The marketer’s guide to customer journey orchestration

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A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. Segment: Customers who haven’t made a purchase at all.