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The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

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What Is a Marketing Strategy?

Marketing Insider Group

This can also help marketers to identify the non-marketing employees who can help create and share content. This keeps all functions of your company and your marketing team focused on achieving your goals: reaching, converting and retaining profitable customers. Conversion : leads, sales, revenue per customer.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. by September when non-essential brick-and-mortar shops had mostly resumed trading. The Digital Transformation Monthly. at its peak in 2020. in May 2020.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Determine how many new customers or orders you need to hit that target. Then, estimate how much you can afford to acquire each new customer. While remaining profitable. This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers.

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