Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Search Engine Land
JULY 1, 2024
With the introduction of TikTok Shop, shoppers are now using the platform for searches that can result in significant conversions. Capture bottom-of-funnel searchers in your customers’ Post-TikTok journey TikTokers often switch to Amazon (more about Amazon below) or search engines for consideration and transactions.
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