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The marketer’s guide to customer journey orchestration

Use Insider

Whether you want to increase sign-ups or reengage previous customers, personalizing marketing touch points with a solution like Architect increases the likelihood of conversions. “ We achieved 4X ROI with Insider’s cross-channel marketing campaigns.

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CRM and marketing automation: The challenges and benefits of integration

Martech

This personalized communication helps improve engagement and build stronger relationships with customers and prospects. Process alignment CRM and marketing automation systems often serve different purposes and may have different workflows and processes. User adoption Change is hard for many people.

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