Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Live thought leadership Participate in trade shows, communities and events relevant to the vertical.

Pharmaceutical 121

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 121

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. This is a very valuable asset for any company—so make sure you use the information your audiences have provided to help inform future engagement.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline. Marketing Automation'

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers.

Education 101

Education Marketing Strategy Branding Energy 101

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Once you understand this, you will need to decide who your exact audience for your social campaigns will be.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. and original research.

CRM 108

CRM Content Marketing Non-Profit Marketing 108