article thumbnail

How High-Performing Companies Use North Star Metrics In Practice

CXL

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). Your NSM must be indicative of the value customers receive from your product. Take Asana.

article thumbnail

What is customer experience and why does it matter?

Martech

Having multiple channels that integrate within a single system allows customers to pick up right where they left off, providing a consistent communication journey and delivering a good experience across channels. Personalize the user experience. The aim is to promote greater customer satisfaction, loyalty, and advocacy.

Customer 141